One of the modules I have been taking at the University of Nottingham is “Managing and Marketing Tourism”. The lecturer is the Prof. Scott McCabe who has just launched the book “Marketing Communications in Tourism and Hospitality”. During one of the lectures he presented the following video which made me to research about this topic.
Feel free to navigate and read more on the links on the right side of this blog.
What is pro-poor tourism?
“Pro-Poor Tourism (PPT) is tourism that results in increased net benefits for poor people. PPT is not a specific product or niche sector but an approach to tourism development and management. It enhances the linkages between tourism businesses and poor people, so that tourism’s contribution to poverty reduction is increased and poor people are able to participate more effectively in product development. Links with many different types of ‘the poor’ need to be considered: staff, neighbouring communities, land-holders, producers of food, fuel and other suppliers, operators of micro tourism businesses, craft-makers, other users of tourism infrastructure (roads) and resources (water) etc. There are many types of pro poor tourism strategies, ranging from increasing local employment to building mechanisms for consultation. Any type of company can be involved in pro-poor tourism – a small lodge, an urban hotel, a tour operator, an infrastructure developer. The critical factor is not the type of company or the type of tourism, but that an increase in the net benefits that go to poor people can be demonstrated.” (www.propoortourism.org.uk)